aBIOME |
Brand Project
5 Weeks
The aim of this project was to understand the design limitation of working under a brand with a pre established identity and design language. The original brief was ' What role could swimming play in the world in 10 years time and what opportunities will this present for Speedo?'
This project was also selected as a participant for Samsung's solve for tomorrow design competition in 2022. Based on the provided mentoring sessions and workshops the project was worked upon an.
A business model canvas was developed based on the potential of underwater safety businesses.
An application interface was also developed.
A technology map was laid out to visualize the use of multiple devices and their connection with each other, and how the use of the product system will be carried out.
The color scheme was changed to make it more suitable for the competition and speedo branding trademarks were merged for a generic look.
